A market analysis studies the attractiveness and all dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analysis the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified. Finally, with the help of this analysis, adequate business strategies of a company will be defined. The market analysis is also known as a documented investigation of a market that is used to inform a firm’s planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company.
Main areas of the market research development
1 Market segmentation
2 Dimensions of market analysis
3.1 Market size
3.2 Market trends
3.3 Market growth rate
3.4 Market opportunity
3.5 Market profitability
3.6 Industry cost structure
3.7 Distribution channels
3.8 Success factors
This is the general definition of this activity. The point of this key factor is the presence and the behavior of the agency that redacts the final document.
In any case there are issues and facts that can not easily be understood by a foreign or external actor. Darin professionals will always be by your side, not only in the delicate collect of all necessary datas to start up a new activity, but also in those following steps that is better to face together.